Heinz Ez Squirt Ketchup 

The Heinz Ez Squirt ketchup was introduced in the year 2000 in a array of tecnicolors. The ketchup itself came in funky colors like green, blue and purple. The company designed the nozzle to be kid friendly, it allowed for the ketchup to come out easier. The bottle curves inward providing a better grip for the consumer. The colors of the bottle matched the color of the ketchup. This is was done so the consumer can visually distinguish the color of the ketchup they are buying without reading the label. The colors yellow used on the bottle was a smart decision. The designers used the complimentary color of purple (which is yellow) to emphasize the name. Overall ,colored ketchup concept was initially successful because it knew its consumer (kids). Once the novelty wore out, the product was pulled from the shelves.