Glade Candle

Glade Candle packaging allows the consumer to smell the product via slits on the top, it also protect the product from people indenting the wax. The use of paper on the package/label is a smart decision since its biodegradable as opposed to using plastic. The minimal paper allows the consumer to see how the candle looks. Being able to see the product is important because the visual consumer takes seconds to decide on the right product. It also gives the feeling of company transparency, a company that has nothing to hide. Glade Candle products took its most popular scents and combined them into one. This is a smart move since it gives the consumer the option to enjoy two scents. The company greatly benefits since the candle is double the price compared to a 1 scented candle. The over all feel of the design is non threatening, very inviting and warm. This was accomplished by using different shades of red and orange.